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Parthenon Entertainment sells factual into Eastern Europe

MIPTV brought about robust sales for Parthenon Entertainment's factual titles, with some 85 hours of programming sold to Eastern European broadcasters.
April 12, 2011

MIPTV brought about robust sales for Parthenon Entertainment’s children’s and factual titles, with some 85 hours of programming sold to Eastern European broadcasters.

ORIGO TV Hungary acquired a 22 and a half hour package for its Ozone Network, while Inter TV Ukraine acquired 24 hours of programming, including Science Exposed (12 x 60′ HD) and Generals at War (6 x 60′ HD).

Latvia’s main public broadcaster, LTV Latvia, acquired an 11 hour package deal and Estonia’s main public broadcaster, ETV Estonia, licensed an eight hour package. The key titles include Wild Baltic (1 x 60′ HD), Men who Swim (1 x60′), and Frogs: The Thin Green Line (1 x 60′ HD, pictured above).

Lastly Discovery Historia Poland acquired a five hour package, including First Pompeii (1 x 60′). Mirjam Muetzel, who was recently promoted to head of sales Germany, Eastern Europe and Russia at Parthenon Entertainment, said: “This is further proof that Eastern Europe is still an area for growth in TV sales. It also demonstrates that quality programming is of interest to new as well as more established broadcasters.”

About The Author
Jillian Morgan is a staff writer at realscreen with a background in journalism and digital marketing. She joined the publication in 2019 after serving as the assistant editor to trade publications HPAC and On-Site. With a bachelor of journalism from the University of King's College in Halifax, she also works as a freelance writer and fact-checker.

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