Style Network expands “Clean House,” lines up “Birth Moms”

U.S. cable channel Style Network is expanding its Clean House makeover franchise, and has unveiled an upfront slate touching on families, makeovers and adoption.
April 12, 2011

U.S. cable channel Style Network is expanding its Clean House makeover franchise, and has unveiled an upfront slate touching on families, makeovers and adoption.

The nine new series in development for the 2011-2012 season include a number of family-focused series. Docu-series Birth Moms is set in a residential home where expectant mothers complete their pregnancies before giving up their babies for adoption, while reality series Single With 7 tells the story of a 29-year-old radio DJ who has taken on her seven nieces and nephews while her sister is in prison.

The Riveras is a docu-series following a Puerto Rican family who own two neighborhood dance studios, while in the home space, The Amandas focuses on Amanda LeBlanc, a self-proclaimed control freak, as she and her team of like-minded ‘Amandas’ organize, clean and modernize homes.

Lifestyle Weekly Series is a topical half-hour series, co-hosted by former reality stars Adrianne Curry (America’s Next Top Model), Ali Fedotowsky (The Bachelorette), Nick Verreos (Project Runway) and actress Vivica A Fox. The daily show will feature in-studio guests, product demos, makeover segments, field segments and a studio audience.

Mixing gameshow and fashion show elements, Are You Dressed? ambushes shoppers in their dressing rooms, who are then tasked by the show’s host to answer trivia on fashion, celebrities and pop culture to win cash and prizes.

Appearances are at the heart of Miss Fit, which focuses on a women-only fitness club in Boston, run by a former beauty queen; while The Look for Less series gets a new makeover with the help of the social media and YouTube; and Makeover Madness attempts to break world records with the most makeovers in one sitting, hosted by Cat Deeley.

Maureen Hancock’s Ghost Town blends the paranormal with family business, as Hancock operates a business where she communicates with the dead, with the assistance of her nieces and sisters.

Style Network has also ordered 10-episodes of ten episodes of Glam Fairy, a spin-off of Jerseylicious, produced by Endemol USA. The makeover format show follows makeup artist Alexa Prisco.

Finally, Clean House New York is the East Coast version of the Clean House franchise and will feature a new host and crew. The series will tackle one apartment, condo, co-op, brownstone and walk-up at a time in the 10-episode, one-hour series, which begins production in New York this May for an October debut.

Salaam Coleman Smith, president of The Style Network, said: “While the shows are wide-ranging and diverse, each project is infused with Style’s ‘Before Meets After’ mantra and captures the aspirational and inspirational components of the network’s brand.”

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.