Sky Living HD has commissioned Atomized to produce a factual entertainment series presented by stylist Grace Woodward, who also appeared as a judge on Britain & Ireland’s Next Top Model.
The 8 x 60 series Chick Fix will see successful women with difficult dilemmas, including whether to ditch the cougar lifestyle or how to deal with a cheating partner, trying to solve them at the Chick Fix retreat, which will have a top team of experts on hand.
Chick Fix will be a multi-platform brand, with the audience participating via online web chats and mobile technology. Sky Living HD plans to add a range of multi-platform content with channel specific commissions for online and mobile.
The series was commissioned by Celia Taylor, head of features and factual, Sky1 HD, Sky1, 2 and 3. She said in a release, “All of us face difficult decisions throughout our lives and Chick Fix is here to help. Women from all walks of life will come to the Chick Fix house where they will receive encouragement from each other and advice from the top people in their fields.”
Zad Rogers, founder and CEO of Atomized commented: “Chick Fix is a format inspired by the power of female friendship groups, where best friends get together over a bottle of wine and inspire, empower and transform each others lives – and then go shopping.”
The executive producers of the show are Zad Rogers and Sara Brailsford, and series producer is Mel Walden at Atomized. The series will also be available in standard definition.