People/Biz

Sky names directors for Arts, 3D

UK cabsat broadcaster Sky has promoted John Cassy to the newly created role of director of Sky 3D, overseeing its nascent 3D channel, while James Hunt has been upped to director of Sky Arts.
April 18, 2011

UK cabsat broadcaster Sky has promoted John Cassy to the newly created role of director of Sky 3D, overseeing its nascent 3D channel, while James Hunt has been upped to director of Sky Arts.

Cassy, previously director of sister channel Sky Arts, takes on his new role immediately, reporting to Sky Sports MD Barney Francis, who oversees 3D on Sky’s executive board. Hunt, meanwhile, was previously head of programming for Sky Arts.

The new, dedicated channel director role has been created to build on Sky’s plans to further expand its 3D offering across film, live sports, factual, music, kids and event entertainment programming, the network said.

Cassy’s remit will be to continue to commission and acquire 3D content from both within the UK and abroad, as well as to work with Sky’s channel partners.

Francis said of Cassy’s appointment: “John has led the transformation of Sky Arts to become a brand that has deservedly built a reputation for offering the very best of contemporary and classical arts.

“We look forward to drawing on John’s creative and commercial flair to help take Sky 3D forward in what is an incredibly dynamic and stimulating field.”

Upcoming Sky 3D highlights include the┬ámusic event the Isle of Wight Festival, Kylie Minogue’s Aphrodite concert; a rendition of Swan Lake; and 3D footage taken by troops in WWII, the latter of which is a coproduction with The History Channel.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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