UK terrestrial net BBC2 has tapped British entrepreneur Lord Alan Sugar (pictured) for a one-off documentary exploring the business side of English soccer.
In Lord Sugar Tackles Football (1 x 60 minutes), Sugar – who is best known for fronting The Apprentice in the UK – will investigate the financial problems facing soccer, interviewing bosses, owners, agents and players to find out what has gone wrong, who is to blame and what can be done.
The network promises that he will deliver his verdict and his own five-point business blueprint on how to fix the industry “in typically forthright fashion.” The doc is produced in-house by BBC Vision and was commissioned by Martin Davidson, commissioning editor for history and business. It airs this spring.
Sugar said: “For the good of the game – a game that entertains so many people – a game that people look forward to, that’s part of their lives, there needs to be some very, very big actions taken. Football needs a dose of hard business reality.”
Dan Trelford is the producer and director, while Michael Tuft is the exec producer for the BBC. Davidson said: “Football is big business and our national game has become a successful global brand, but behind the star players and billionaire owners it’s surprising to hear so many teams are struggling to makes ends meet.”