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Zed doubles its sales in Scandinavia

Paris-based distributor Zed has revealed deals with a number of Scandinavian broadcasters for projects including 1929 (pictured), which have doubled the distributor's sales in the territory year-on-year.
April 19, 2011

Paris-based distributor Zed has revealed deals with a number of Scandinavian broadcasters, which have doubled the distributor’s sales in the territory year-on-year.

Sweden’s Axess TV and SVT, YLE in Finland, Sweden’s UR and Denmark’s DRTV have closed sales with Zed for its new history and environmental programming line-up.

Sweden’s Axess TV bought a 15-hour package of history programming that includes William Karel’s 1929 and The Farewell File.

Julie Rouyer, Zed’s marketing manager, said: “The Scandinavian market has deeply evolved over the past five years, and broadcasters which used to look for culture programming are now in demand of more entertainment and reality TV.

“It was a real challenge for Zed as we only produce blue chip one-off documentaries and a few series, but thanks to our new history and environmental line-up, we have managed to find strong interest in this territory.”

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