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Zed doubles its sales in Scandinavia

Paris-based distributor Zed has revealed deals with a number of Scandinavian broadcasters for projects including 1929 (pictured), which have doubled the distributor's sales in the territory year-on-year.
April 19, 2011

Paris-based distributor Zed has revealed deals with a number of Scandinavian broadcasters, which have doubled the distributor’s sales in the territory year-on-year.

Sweden’s Axess TV and SVT, YLE in Finland, Sweden’s UR and Denmark’s DRTV have closed sales with Zed for its new history and environmental programming line-up.

Sweden’s Axess TV bought a 15-hour package of history programming that includes William Karel’s 1929 and The Farewell File.

Julie Rouyer, Zed’s marketing manager, said: “The Scandinavian market has deeply evolved over the past five years, and broadcasters which used to look for culture programming are now in demand of more entertainment and reality TV.

“It was a real challenge for Zed as we only produce blue chip one-off documentaries and a few series, but thanks to our new history and environmental line-up, we have managed to find strong interest in this territory.”

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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