Zed doubles its sales in Scandinavia

Paris-based distributor Zed has revealed deals with a number of Scandinavian broadcasters for projects including 1929 (pictured), which have doubled the distributor's sales in the territory year-on-year.
April 19, 2011

Paris-based distributor Zed has revealed deals with a number of Scandinavian broadcasters, which have doubled the distributor’s sales in the territory year-on-year.

Sweden’s Axess TV and SVT, YLE in Finland, Sweden’s UR and Denmark’s DRTV have closed sales with Zed for its new history and environmental programming line-up.

Sweden’s Axess TV bought a 15-hour package of history programming that includes William Karel’s 1929 and The Farewell File.

Julie Rouyer, Zed’s marketing manager, said: “The Scandinavian market has deeply evolved over the past five years, and broadcasters which used to look for culture programming are now in demand of more entertainment and reality TV.

“It was a real challenge for Zed as we only produce blue chip one-off documentaries and a few series, but thanks to our new history and environmental line-up, we have managed to find strong interest in this territory.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.