Channel 4 orders more “Million Pound Drop”

Endemol's Remarkable Television will be producing three more series of multi-platform game show The Million Pound Drop Live for Channel 4.
April 20, 2011

Endemol’s Remarkable Television will be producing three more series of multi-platform game show The Million Pound Drop Live, also known internationally as The Money Drop, for Channel 4.

Remarkable, who created the hit show, is producing 29 episodes for C4 this year.

The most recent run of The Million Pound Drop Live on the UK network had its highest figures yet, with a peak audience of 3.6 million viewers.

Also popular is the the online Play Along game, which will return with a new prize. For the first time, one player who beats the drop online will be invited to play on the studio show.

Since its launch in May 2010 the Play Along format has generated 4.2 million online players globally and has been shortlisted for a BAFTA for digital creativity.

At MIPTV, French broadcaster TF1 commissioned 40 episodes, while in Switzerland, SF1 has picked up a six-part weekly run to launch this summer.

Since the series launch on C4 in May 2010, 571 episodes of The Money Drop have been sold to 19 territories including Russia, Spain, Brazil, Israel, Australia and the U.S.

David Flynn, creator of The Million Pound Drop Live, said, “The Money Drop uses the power of the Internet to engage our viewers in a very different way, and we’ll be bringing further innovations to our fans across the next three series”

Syeda Irtizaali, commissioning editor, entertainment at Channel 4 adds,
The Million Pound Drop Live is a brilliantly intuitive two screen entertainment format, and we’re delighted to be bringing three more series to Channel 4.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.