Docs

ETV’s Princess Diana doc heads to Facebook

ETV Media Group is making its documentary Diana: A Tribute to the People's Princess available to buy globally through Facebook, in the run up to the Royal Wedding.
April 21, 2011

ETV Media Group is making its documentary Diana: A Tribute to the People’s Princess available to buy globally through Facebook, in the run up to the Royal Wedding.

The London- and Australia-based digital media company will offer the doc by using the social gaming framework, GameShaper, developed by ETV’s social gaming subsidiary, Enteraction.

Diana: A Tribute To The People’s Princess is an 120-minute film telling the story of Diana’s final year, including her divorce from Prince Charles and the harassment by the press. The doc will cost Facebook members seven Facebook credits, the equivalent of US$3.50.

Mark Cullen, CEO of ETV Media Group, said: “We’ve taken the integration of Facebook Credits to the next level by enabling the purchase of premium content, as well as linking it to a global event such as the Royal Wedding. We’re thrilled to be the first to take this product to market with Facebook.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

Menu

Search