Docs

ETV’s Princess Diana doc heads to Facebook

ETV Media Group is making its documentary Diana: A Tribute to the People's Princess available to buy globally through Facebook, in the run up to the Royal Wedding.
April 21, 2011

ETV Media Group is making its documentary Diana: A Tribute to the People’s Princess available to buy globally through Facebook, in the run up to the Royal Wedding.

The London- and Australia-based digital media company will offer the doc by using the social gaming framework, GameShaper, developed by ETV’s social gaming subsidiary, Enteraction.

Diana: A Tribute To The People’s Princess is an 120-minute film telling the story of Diana’s final year, including her divorce from Prince Charles and the harassment by the press. The doc will cost Facebook members seven Facebook credits, the equivalent of US$3.50.

Mark Cullen, CEO of ETV Media Group, said: “We’ve taken the integration of Facebook Credits to the next level by enabling the purchase of premium content, as well as linking it to a global event such as the Royal Wedding. We’re thrilled to be the first to take this product to market with Facebook.”

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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