ETV Media Group is making its documentary Diana: A Tribute to the People’s Princess available to buy globally through Facebook, in the run up to the Royal Wedding.
The London- and Australia-based digital media company will offer the doc by using the social gaming framework, GameShaper, developed by ETV’s social gaming subsidiary, Enteraction.
Diana: A Tribute To The People’s Princess is an 120-minute film telling the story of Diana’s final year, including her divorce from Prince Charles and the harassment by the press. The doc will cost Facebook members seven Facebook credits, the equivalent of US$3.50.
Mark Cullen, CEO of ETV Media Group, said: “We’ve taken the integration of Facebook Credits to the next level by enabling the purchase of premium content, as well as linking it to a global event such as the Royal Wedding. We’re thrilled to be the first to take this product to market with Facebook.”