Digital

Travel Channel invests in Oyster.com

Travel Channel has acquired a stake in hotel booking website Oyster.com, in a move that expands the network's online travel territory.
April 25, 2011

Scripps Networks Interactive’s Travel Channel has acquired a stake in hotel booking website Oyster.com, in a move that expands the network’s online travel territory.

Oyster.com features hotel reviews written by journalists, with photographs and ratings based on strict criteria.

Under the agreement, Travel Channel and TravelChannel.com will have access to exclusive Oyster.com content. Both parties will collaborate on future programming and cross-platform promotional opportunities. The deal is for an undisclosed sum.

Laureen Ong, Travel Channel president, said: “Entering into a strategic relationship with Oyster.com greatly broadens our position as a trusted source for information and allows us to go beyond the inspiration and entertainment we offer on television. Simultaneously, this partnership provides an incredibly meaningful way to connect with and improve the experience of travelers and adventure seekers everywhere.”

Elie Seidman, co-founder and chief executive officer of Oyster.com, added: “We believe in engaging audiences through the power of a strong respected brand and reliable expertise.”

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.

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