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Passion sells Scripps International series around the globe

Passion Distribution has licensed Food Network's Private Chefs of Beverly Hills (pictured) and Cupcake Wars into numerous territories.
April 26, 2011

Passion Distribution has licensed Food Network’s Private Chefs of Beverly Hills (pictured) and Cupcake Wars into numerous territories.

Private Chefs of Beverly Hills, which follows a group of chefs who serve an eccentric clientele, has been picked up by XYZ in Australia (season one and two), TV5 in Finland (season two), Fox Latin America (season one and two), AETN Pan-Asia (season two) and Living Channel New Zealand (season two).

Food Network’s Cupcake Wars has sold to XYZ in Australia (season one and two), LiTV in Asia (season one), Living Channel New Zealand (season one and two) and CJ Media Korea (season two). Passion is also currently working on an advertising-funded terrestrial slot in the UK.

The series sees four top cupcake bakers competing to make the best creations for celebrity weddings and Hollywood parties. One baker will win US$10,000.

Emma Simpkins, director of sales at Passion Distribution, said: “The appetite at MIPTV for super-sweet primetime food entertainment content was strong. With so many successful Scripps International series returning for a new season, Passion’s sales team have been able to work with broadcasters all over the globe to build these brands into successful returning series for their own schedules.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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