Docs

Weinstein Company nabs Hirsch’s “Bully Project”

The Weinstein Company has struck a deal with Submarine Entertainment to acquire all rights to The Bully Project (pictured), a documentary from Emmy- and Sundance-winning filmmaker Lee Hirsch.
April 26, 2011

The Weinstein Company (TWC) has struck a deal with Submarine Entertainment to acquire all rights to The Bully Project (pictured), a documentary from Emmy- and Sundance-winning filmmaker Lee Hirsch (Amandla! A Revolution In Four Part Harmony).

The film examines bullying and its long-term impact, and premiered at the Tribeca Film Festival in New York City this Saturday.

The deal covers all rights in North America, the UK, Australia, New Zealand, South Africa and Germany, with TWC also acquiring the film’s distribution rights for pan-Asian satellite TV, and becoming the sales agent for remaining global territories.

Peter Lawson, TWC exec VP of acquisitions and coproductions, said the film was “a phenomenally insightful and moving examination” of bullying. “We think this is one of the year’s most important films,” he added, “and we intend to bring all our energy and creative resources to bear in bringing The Bully Project and its message to audiences of all ages.”

TWC co-chairman Harvey Weinstein added: “After my team saw The Bully Project they immediately called and urged me to see it. I am glad they did. As a parent of four, bullying is an issue that concerns me deeply, and I jumped at the opportunity to be involved with a film that could help eradicate this plague once and for all.”

The doc is directed and produced by Hirsch, with Cynthia Lowen the writer and producer, and Cindy Waitt the exec producer. The deal was negotiated for TWC by Lawson and acquisitions VP Dan Guando, and for the filmmakers by Submarine Entertainment’s Josh Braun and David Koh.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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