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“The Voice” premiere makes big noise for NBC

The new singing competition series, exec produced by Mark Burnett and John de Mol, racks up the highest 18-49 rating for a series debut on ABC, NBC, CBS or Fox since Undercover Boss' post-Super Bowl performance.
April 27, 2011

The Voice, NBC’s new singing competition exec produced by Mark Burnett and John de Mol and based on de Mol’s Voice of Holland, rang loud and clear on its premiere night for the Peacock, pulling in 11.77 million viewers and a 5.1 rating for the 18-49 demo.

The series debut beat a new episode of ABC’s Dancing with the Stars last night, which according to Nielsen fast nationals pulled in a 3.5 rating for the 18-49 demo, as well as an episode of Fox’s Glee featuring Lady GaGa. The two-hour premiere also racked up the highest 18-49 rating for a series debut on ABC, NBC, CBS or Fox since Undercover Boss‘ impressive stateside start following the Super Bowl in February of 2010.

The Voice, hosted by Carson Daly, features “musician coaches” Christina Aguilera, Cee Lo Green, Adam Levine and┬áBlake Shelton.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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