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“The Voice” premiere makes big noise for NBC

The new singing competition series, exec produced by Mark Burnett and John de Mol, racks up the highest 18-49 rating for a series debut on ABC, NBC, CBS or Fox since Undercover Boss' post-Super Bowl performance.
April 27, 2011

The Voice, NBC’s new singing competition exec produced by Mark Burnett and John de Mol and based on de Mol’s Voice of Holland, rang loud and clear on its premiere night for the Peacock, pulling in 11.77 million viewers and a 5.1 rating for the 18-49 demo.

The series debut beat a new episode of ABC’s Dancing with the Stars last night, which according to Nielsen fast nationals pulled in a 3.5 rating for the 18-49 demo, as well as an episode of Fox’s Glee featuring Lady GaGa. The two-hour premiere also racked up the highest 18-49 rating for a series debut on ABC, NBC, CBS or Fox since Undercover Boss‘ impressive stateside start following the Super Bowl in February of 2010.

The Voice, hosted by Carson Daly, features “musician coaches” Christina Aguilera, Cee Lo Green, Adam Levine and┬áBlake Shelton.

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.

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