Emmy Award-winning producer/director George Greenberg has been named executive vice president and general manager of Fuel TV.
In Greenberg’s new role, he will oversee the day-to-day operations of Fuel TV, which will include research, programming, development, scheduling and production. He will also develop strategies to add revenue growth to distribution and advertising sales, and identify new sources of income with video on demand, mobile initiatives and broadband services.
Prior to joining Fuel TV, Greenberg helped launch Fox Sports and also served as EVP, programming and production for Fox Sports Media Group. For most of last year he developed Car Warriors, American Truckers and The Car Show for Speed.
David Hill, chairman, FOX Sports Media Group, said in a statement, “Having a keen eye for talent, set design, program content and promotion, [Greenberg] has the ability to create programs from scratch and take existing shows and make them better, and I’m confident he’ll use all his skills to the long-term benefit of Fuel TV.”
“I’m looking forward to injecting myself into all the various components of FUEL TV’s operations as quickly as possible as we transition to a network with a broader male appeal,” added Greenberg. “My first priorities are to strengthen the quality of our action sports programming and then identify and/or develop attractive programs that help broaden our base while not straying too far from our core.”