Unscripted

Story House calls in Sirens’ exec to replace Levy

Washington DC-based indie Story House Productions has replaced its TLC-bound director of development Marisa Levy by hiring Genevieve Croteau (pictured), the director of development from Real Housewives of New Jersey producer Sirens Media.
April 28, 2011

Washington DC-based indie Story House Productions has replaced its TLC-bound director of development Marisa Levy by hiring the director of development from Real Housewives of New Jersey producer Sirens Media.

Story House is taking on Sirens Media’s Genevieve Croteau (pictured above) as its VP of development, effective May 1. At Sirens, Croteau was responsible for developing programming for networks including Discovery Communications, MTV and Lifetime.

“Genevieve’s background in production and her knack for finding and developing great characters will help Story House to continue offering new and exciting television to our clients worldwide,” Story House’s co-president and CEO Carsten Oblaender told realscreen.

The news comes after Levy left Story House – which is behind titles including Swamp Brothers and 3D special Rise of the Jellyfish – to join U.S. cable network TLC as its East Coast director of programming development earlier this month, as previously revealed by realscreen.

“Marisa Levy had a wonderful run here at Story House,” said Andreas Gutzeit, Story House’s co-president and chief creative officer. “She helped the company grow and diversify in her two years with us. We will miss her creativity and her keen understanding of what makes a great television show.”

Story House is currently finishing production on Swamp Brothers (26 x 30 minutes) for the Discovery Channel. The series features Robbie and Stephen Keszey, two brothers who operate Glades Herp Farm in Florida, one of the largest venomous snake breeding farms in the world.

It is scheduled to premiere on May 13 at 10 pm.

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