U.S. joint venture broadcaster The CW Television Network has named former ABC Studios president Mark Pedowitz (pictured) as its new president, effective this month.
Pedowitz, who helmed ABC Studios from 2004 to 2009, will oversee all aspects of The CW – home to reality shows including Shedding for the Wedding and America’s Next Top Model – including programming, sales, marketing, distribution, finance, research and publicity.
In tandem with the news, it was officially confirmed that The CW’s president of entertainment Dawn Ostroff is leaving the network to relocate to New York with her family. The broadcaster said Ostroff would assist in the transition through the current broadcast season, ending in May.
“Since its inception, Dawn and her team have built The CW into a brand-name destination for young female viewers with franchise shows as well as forward-thinking digital and marketing campaigns,” said Nancy Tellem, who oversees The CW for CBS.
“We now look forward to Mark leading The CW to even greater heights. Mark is an outstanding executive with a stellar reputation in our entertainment community. He brings to the table a strong and diverse background as a business strategist and production executive, as well as a track record of success in all facets of our industry.”
Bruce Rosenblum, president of Warner Bros. Television Group, added: “Mark is a seasoned industry leader possessing a strategic combination of business savvy and strong relationships with the creative community. He’s the perfect executive to help us take the network to the next level: a key content driver with vast experience in all disciplines.”
The CW is a joint venture between CBS Entertainment and Warner Bros. Entertainment.