Unscripted

“Celebrity Wife Swap” heads to ABC

The Wife Swap format (pictured) is going Hollywood with U.S. broadcaster ABC's order of Celebrity Wife Swap from Zodiak USA.
May 4, 2011

The Wife Swap format (pictured, U.S. version) is going Hollywood with U.S. broadcaster ABC’s order of Celebrity Wife Swap from Zodiak USA.

The new version of the international format will see celebrities swapping homes, husbands, children and lives in the one-week long challenge.

The identities of the celebrities participating in the Wife Swap are being kept under wraps.

Grant Mansfield, CEO of Zodiak USA, said, “Over the past 10 years, the format has been sold into nearly 80 territories, recently adding another five just this year.  The celebrity episodes have been a big hit in the UK, and we’re confident the U.S. versions will prove to be a popular brand extension on ABC.”

Executive producers will include Mansfield, Natalka Znak, and Claire O’Donohoe for Zodiak USA.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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