Julian Bellamy has been appointed to Discovery Networks International’s (DNI) newly created role of creative director and head of production and development.
Reporting to Luis Silberwasser, EVP and chief content officer of DNI, Bellamy will oversee the executive production and development of all local and international commissions across the division’s portfolio.
Beginning on June 1, Bellamy will lead commissioning teams in London as well as the production and development for all original programming in DNI’s four regions: Western Europe; Central Europe, Eastern Europe, Middle East and Africa (CEEMEA); Asia-Pacific; and Latin America.
In addition, he will manage the creative relationship with independent and global production partners in London and other creative centers around the world, and will work closely with Discovery’s U.S. development leaders to jointly create global content.
“Julian Bellamy is a world-class creative talent with a tremendous depth of experience in developing successful global content in both the factual and entertainment space. His leadership skills and strong relationships in the international production community will further our success as we continue to invest in new content,” said Silberwasser.
Bellamy added, “This role is a huge opportunity for me to help Discovery Networks make an even bigger impact on the global marketplace and bring some big, new creative ideas to international audiences.”
Prior to the DNI role, Bellamy was the head of Channel 4 from May 2007 to October 2010. During his time there, C4 commissioned unscripted shows Undercover Boss, My Big Fat Gypsy Wedding and One Born Every Minute.
He also served as controller of BBC3, where the shows The Baby Borrowers and Torchwood led to record ratings and an increase in younger viewers and also ran E4, Channel 4′s youth entertainment channel. As C4′s commissioning editor in 1998 to 2005, Bellamy oversaw Big Brother‘s expansion across the platform.