Viacom, Endemol partner on launch of women’s channel

Viacom Blink!, a new platform targeting 16 to 49 year old women, will be launched in Poland this summer.
May 6, 2011

Viacom Blink!, a new platform targeting 16 to 49 year old women, will launch in Poland this summer.

Viacom International Media Networks (VIMN) and Endemol are partnering on the new entertainment brand, which will be distributed to over one million households through Multimedia Polska and N Platform. The two companies are also looking into additional distribution opportunities in Central Europe, the Middle East and Latin America.

Bhavneet Singh, MD and EVP of VIMN’s emerging markets group, will lead the development and roll-out of Viacom Blink! along with his team of Miki Chojnacka, VP, entertainment and Nicholas Walters, VP, corporate development.

The content of Viacom Blink! will be made up of Endemol formats and its distribution library of drama, comedy, lifestyle, reality TV, documentaries and game shows.

In the partnership, VIMN will have access to more than 4,000 hours of content for television and digital media platforms, guaranteeing approximately 800 hours of premium premiere hours in the first year and approximately 650 hours in following years.

Program titles include Make Me A Supermodel, Forensic Investigators, Rescue Special Ops and The Little Couple.

VIMN is also currently in discussions with studios to broadcast a selection of feature films on the channel.

Bob Bakish, president and CEO, VIMN commented: “A Viacom partnership with Endemol taps into the strengths of Endemol’s content and Viacom’s worldwide footprint as well as our expertise in global brand development to deliver an exciting new brand experience for our consumers and business partners.”

Ynon Kreiz, chairman and CEO for Endemol added: “VIMN is one of the world’s most dominant players in entertainment and we are extremely excited to be joining forces with them.”

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.