David Zaslav, president and CEO of Discovery Communications, will open the upfront event for Discovery U.S. Hispanic on May 18, discussing his vision for the growth of the division.
Discovery U.S. Hispanic, the home to Discovery en Español and Discovery Familia, will be unveiling new series and specials as well as news that in-house production of original current affairs series and specials will be doubled for 2011-2012.
This will mark the first time that Zaslav has participated in Discovery’s U.S. Hispanic upfront.
“To extend Discovery en Español’s leadership position as the #1 non-fiction Hispanic network in the United States powered by the #1 non-fiction media company in the world, this upfront season we will deliver more exclusive content, original productions and compelling current affairs specials. Combined with our deep pipeline of U.S. content, this expansion will provide new solutions, branding options and unsurpassed value to our advertising partners seeking to attract the rapidly-growing Hispanic population segment,” said Zaslav in a statement.