BeActive says “Yes I Can” for Setanta Sports
Transmedia production company beActive has been commissioned by Setanta Sports to produce Yes I Can, an inspirational series following four disabled people participating in extreme sports.
The four-part, 30-minute series is funded by Setanta Sports and the Broadcasting Authority of Ireland.
Yes I Can follows people with muscular dystrophy, spina bifida, hereditary spastic paraplegics and blindness as they participate in activities such as water skiing and zip lining.
The series is shot on location around Ireland, and is directed by David Freyne and presented by blind adventurer Mark Pollock. It will air across the UK, Ireland, Canada, Australia, Africa, Asia and Australia.
BeActive’s series producer Triona Campbell said: “The program looks not only at the preconceptions we as a society put on the disabled but also on the preconceptions both able-bodied and disabled people have about their own personal limitations. We would challenge anyone who watches the series not to feel a little bit more ‘yes I can’ about the obstacles and challenges they face in their own lives after having seen it.”
Yes I Can is being funded through the Broadcasting Authority Sound and Vision scheme. International sales will be handled by beActive which will premiere clips from the series at MIPCOM in Cannes this October.
The series will be beActive’s second factual program, having previously produced the online urban magazine series Beat Generation.