News

Outdoor Channel opens up in Russia

Unscripted sports and adventure network Outdoor Channel is to launch in Russian on two of the country's largest platforms, as part of its plans to expand across EMEA.
May 26, 2011

Unscripted sports and adventure network Outdoor Channel is to launch in Russian on two of the country’s largest platforms, as part of its plans to expand across EMEA.

The channel – which is focused on outdoor activities including fishing, hunting, off-road driving and wilderness adventure – is teaming up with international broadcaster Chello Zone to launch this month in standard definition on Russian satellite TV operator NTV-PLUS as a part of the platform’s ‘Otkritie’ package.

The channel also launches in HD on the digital television packages of Moscow provider OnLime, owned by Russia’s National Cable Networks. The news follows the network’s debut via satellite in Scandinavia last month and its launch on Orbit Showtime Network in the Middle East last year.

Tim MacMullen, Chello Zone’s general manager for Outdoor Channel, said: “The launch of Outdoor Channel on NCN and NTV-PLUS in Russia further expands the channel’s footprint across EMEA and marks another stage in our plans to make it available to a global audience.

“Outdoor Channel has already proved to be a success in Scandinavia where it debuted last month on TeliaSonera.”

Among the titles Outdoor will air in June, Buccaneer and Bones follows people from different walks of life as they cast off from San Pedro island in Belize in pursuit of fishing camaraderie; Adventures Abroad features hunter Ray Bunney as he tracks some of the most dangerous game on the planet; and Familiar Waters sees sporting celebrities join professional fishing guide Mike Pawlawski to explore some of America’s most scenic waters.

 

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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