News

“100 Mile Challenge” heads to France

ITV Studios France has optioned The 100 Mile Challenge, a series that tasks families to eat food grown, raised and produced within a 100-mile of their homes for 100 days, from UK indie Passion Distribution.
May 27, 2011

ITV Studios France has optioned The 100 Mile Challenge, a docu-series that tasks families to eat food grown, raised and produced within a 100-mile of their homes for 100 days, from UK indie Passion Distribution.

The 6 x 60 minute format has been optioned to ITV Studios France on behalf of Vancouver-based producer and format creator Paperny Films. The French broadcaster will be announced at a later date.

The format is based on the best-selling book The 100 Mile Diet: A Year of Local Eating by James MacKinnon and Alisa Smith. Each episode documents the families’ progress, highlighting what average families eat and how far food travels to reach their plates.

The London-based distributor has also optioned the format in Germany and confirmed licenses of Paperny Films’ original Canadian production to international broadcasters, including Planet Green USA, Sundance International for Benelux, Central & Eastern Europe, France, Greece and Turkey and their Pan Asia feed. Also picking up the series are MTV3 in Finland, Gusto TV Germany, Origo Hungary and Ananey Israel.

Elsewhere, Global Kuwait, The Living Channel & Country Channel New Zealand,  Pan Latin America Fox Channels, Kuchnia TV Poland, Pop TV Slovenia, Canal Cocina Spain and Royal Channels in Africa have also licensed 100 Mile Challenge.

Passion’s sales manager Maria Ishak said: “This completed program and format has really ignited the interested of many of our global buyers selling into 60 territories.  The theme of eating local produce has become a hot subject for both economic and green issues.”

She also added that Passion is completing further sales in Japan and the Middle East.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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