Nordic media group Bonnier Broadcasting is teaming up with Anna Carrfors Bråkenhielm to create Scandinavian Studios, a new production and program rights company.
The company will develop, produce and exploit television program format rights in conjunction with Bonnier’s group of TV channels for the Nordic and international markets. Former Silverback CEO Carrfors Bråkenhielm will assume the role of CEO of the new company on July 1.
Jan Scherman, the departing CEO of the TV4 Group and the incoming vice president for Bonnier Broadcasting, will be chairman of the board for Scandinavian Studios.
“It’s an exciting challenge to work within Bonnier Broadcasting to create a new content company with a base in Sweden and with a lot of room to play on the international market,” said Carrfors Bråkenhielm. “Most of the production companies in Sweden are owned today by big international players and these days, almost all of the big media companies in the world who have their own TV channels also have their own production companies. With some of Europe’s leading TV channels within the group, I believe we can be a strong player both in Sweden and internationally.”
Prior to Silverback, Carrfors Bråkenhielm was CEO of Strix Television from 1996 to 2005.