Singaporean animation firm Moving Bits has hired Baney Media’s Tim Baney (pictured) to launch a Washington DC-based documentary production company, Moving Bits USA, which has already landed its first commission.
Baney will continue to oversee his firm Baney Media (PBS’s Behind The Crisis) while serving as exec producer and head of the new indie, which aims to combine the “broadcast documentary storytelling of Baney Media with the award-winning graphics, animation and advertising experience of Moving Bits Singapore.”
As part of the launch, Moving Bits USA has hired Catherine Eunice, formerly art and animation director at National Geographic Television. She will be charged with helping the indie seamlessly integrate live footage and animation for non-fiction broadcasters and non-broadcast organizations.
Overall, the firm will have 22 employees in the U.S. and Asia, including three exec producers, three producers, two directors, five motion graphics/3D artists, three editors and two writers.
Talking to realscreen in Santa Monica, Baney said his indie had resisted moving into animation in the past. “I’ve always run like hell from graphics and animation, because that’s where all the money goes – and I’m not an animation producer,” he explained.
“With Moving Bits, they wanted to move into factual and I wanted graphics and animation capacity, because I had to keep saying no to that stuff.”
Baney added that Moving Bits USA has already landed its first commission, a doc funded by the World Bank which looks at the history of Onchocerciasis, more commonly known as River Blindness, and efforts to cure it.
Production starts on the doc this month, with the finished effort set to air on PBS in the U.S. next year as part of the network’s recurring Behind The Crisis series, which Baney Media created. The new company is also in advanced discussions with U.S. net Smithsonian for a quick turnaround anniversary doc.