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Peace Point Entertainment acquires DIDtv, targets U.S. market

Canada's Peace Point Entertainment Group has acquired full ownership of U.S. content development and production company DIDtv for an undisclosed sum, relaunching it as Peace Point Entertainment USA as part of the deal.
June 13, 2011

Canada’s Peace Point Entertainment Group has acquired full ownership of U.S. content development and production company DIDtv for an undisclosed sum, relaunching it as Peace Point Entertainment USA as part of the deal.

DIDtv was originally a joint venture between Peace Point and fellow Canadian indie Tricon Films & Television, and the deal sees Tricon exiting the partnership.

The newly rebranded Peace Point Entertainment USA will aim to bring together broadcast partners, talent and key creative to produce original multiplatform content. Specializing in factual entertainment, reality and documentary programming, it will aim to produce “digital content that engages viewers in North America and global markets.”

The company offers integrated post-production video, audio and closed-captioning facilities, as well as a dedicated development team and a roster of PR and marketing professional for turn-key productions. It is represented by CAA.

Peace Point Entertainment Group president and CEO Les Tomlin said: “Our expansion into the U.S. is a natural next step in Peace Point’s strategic growth as we approach our 10th anniversary. It provides an important platform to expand our success in creating series around big characters, within unique worlds and engaging formats.”

Peace Point Entertainment USA has engaged the services of Crybaby Media to assist in the development of a slate of shows for the American market. Danny Passman, principal of Crybaby Media, will lead these efforts.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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