UK broadcaster UKTV is making its lifestyle channel Really, which airs titles such as Pregnant Man and Baby Beauty Queens, available on free-to-air platform Freeview from August.
The channel will move to Freeview channel 20 on August 2, airing daily from 8 a.m. GMT until 2 a.m. GMT, but will still be available on pay platforms Sky and Virgin Media.
On Freeview is will replace UKTV’s catch-up channel Dave Ja Vu. The move will mean that three of the broadcaster’s offerings are available free-to-air, one from each of its three key programming genres: factual (Yesterday), entertainment (Dave) and lifestyle (Really).
UKTV CEO Darren Childs said: “UKTV has an ambitious growth strategy for 2011 and beyond and investment in our Lifestyle channels is integral to our success.
“We’ve already got the two leading channels in the genre – Home and Good Food. By securing a free-to-air slot for Really and investing considerably in its content, we are confident UKTV will continue to dominate the genre.”
The launch will be overseen by UKTV’s interim controller Christian Drobnyk.