TV

2waytraffic sells “Shark Tank” into the UK

Sony Pictures Television's 2waytraffic has penned deals in the UK for its factual entertainment series Dragon's Den (pictured) and long-running gameshow Who Wants to be a Millionaire?
June 16, 2011

Sony Pictures Television’s 2waytraffic has penned deals in the UK for its factual entertainment series Dragon’s Den and long-running gameshow Who Wants to be a Millionaire?

2waytraffic has struck a deal with UKTV to supply the Irish, Canadian and U.S. versions of the entrepreneur pitching format Dragon’s Den to the network’s male-skewing lifestyle channel Dave, giving it the UK premiere to all three series.

The U.S. version, known as Shark Tank, has just been recommissioned for a third season by ABC. The Irish version of Dragon’s Den is an RTE commission, while the Canadian version is produced locally for CBC.

In addition, 2way has signed an agreement with pay-TV platform Sky that will see 110 hours of Millionaire episodes licensed to the broadcaster for its gameshow network Challenge.

2waytraffic International MD Ed Louwerse said: “Both Dragon’s Den and Who Wants to be a Millionaire? are doing fantastically around the world and have really established themselves as global, evergreen hits.

Alongside format sales, our finished programming business is on the rise and, with our gaming innovations, illustrates just how much extra value can be generated as we identify new platforms for fans to interact with their favorite series.”

Dragon’s Den, an NTV format represented globally by Sony Pictures Television, has now been produced locally in more than 30 territories. Millionaire, owned by 2waytraffic, has now been produced in more than 120 territories.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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