Discovery launches Curiosity website will be the online home of the multi-platform, multi-year "Curiosity" initiative, which will also feature a television series, premiering August 7.
June 20, 2011

Discovery Communications has announced the launch of, the online home of the multi-year, multi-platform Curiosity project announced in 2009.

The site will bring together thought leaders from myriad fields to provide “a global conversation” around “some of life’s most profound questions.” The 32 topic sections range from biodiversity to nanotechnology and currently house 12,000 questions and answers.

Among the individuals taking part in the online initiative as “Curiosity Luminaries” are Nobel Peace Laureate Elie Wiesel, Google’s Vinton Cerf, Ted Leonsis, Wynton Marsalis and Robert Gagosian of the Consortium for Ocean Leadership.

“At Discovery, we have been in the business of satisfying curiosity for more than 25 years, and this project is a natural extension of our mission,” said John Hendricks, founder and chairman of Discovery Communications and creator of the initiative. “Through we have created a first-of-its-kind platform where you can answer the question and question the answer…to endlessly explore and raise our collective IQ.”

In the next few months, the site will add more social media functionality, allowing users to create profile pages and interact with the Luminaries.

Curiosity, the television series, makes its debut on Discovery Channel on August 7, and will similarly bring together individuals from assorted walks of life to tackle the big questions. Discovery says this is the biggest multi-platform initiative undertaken by the media company, as it will also include multi-year education initiatives, social, mobile and marketing programs, retreats and seminars.

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Jonathan Paul is a Toronto-based writer into creativity, content, advertising, tech, comics, video games, film, TV, time and space travel.