NATPE has taken full control of Budapest-based content market DISCOP East, buying out the majority stake owned by the event’s organizer Basic Lead for an undisclosed sum and renaming the market NATPE/Budapest as of next June.
NATPE, which owned the minority stake in the event, will run the June market, which is currently taking place in Budapest, as a companion to its Miami-based market, which takes place in January.
The organization said it would create incentives to benefit exhibitors participating in both events, and added that the acquisition formed part of a continued strategy for expansion within the international arena.
Basic Lead maintains ownership of its other events, DISCOP Africa and DISCOP Istanbul. Patrick Jucaud, general manager of Basic Lead, will continue to oversee operational activities in these events and “remains vested in DISCOP East,” continuing to work with NATPE as the market transfers in 2012.
Rick Feldman, president and CEO of NATPE, said: “The acquisition offers many positives for NATPE and our clients, driven both by our strategy to enhance the value of NATPE in financial terms and our ability to serve our clients in growing international markets.”
“The organization of two major global content markets in January and June will allow us to have a more consistent relationship with our clients throughout the year. We will continue to develop our partnership with Patrick in Africa, the broader Middle East and Central Asia and will benefit from his guidance as DISCOP East is transferred over to NATPE in preparation for June 2012.”