Endemol’s “Big Brother” moving into Ukraine

Endemol Poland will produce the format's first Ukranian season, while Extreme Makeover: Home Edition will also make its way to the region this year.
June 23, 2011

Two of Endemol’s most successful formats will be making their way to Ukraine, with Big Brother and Extreme Makeover: Home Edition premiering this year.

Big Brother, which aired in 81 countries in 2010 and is still rolling out to new territories, will have its first Ukranian season produced by Endemol Poland, to air on national broadcaster K1 during primetime in the fall.

Meanwhile, Extreme Makeover: Home Edition has been commissioned for a primetime run by STB.

Also part of the activity announced at DISCOP is the renewal of talent series Operation Triumph for Ukraine, returning to Novy Channel for a fourth season.

“The Ukraine has an extremely vibrant market and it’s great to see an increase in local production in the region,” said Marina Williams, Endemol’s CEO of Central and Eastern Europe. “There is a massive trend towards reality television there and Big Brother remains at the forefront of this phenomenon. These are some of the top global formats in Endemol’s portfolio and it’s fantastic to bring them to viewers in the Ukraine.”

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.