Sony Pictures Television (SPT) is teaming up with UK-based executive Victoria Ashbourne to launch a joint venture production company called Victory Television.
The new venture will be headed by Ashbourne, previously SPT’s senior VP for creative development in international production, who takes up the role of MD.
Based in London, Victory will focus on producing entertainment and factual entertainment programming for the UK market and already has several projects in development.
Its first commission is a series of Who Wants to Be A Millionaire? celebrity specials for ITV, to broadcast on terrestrial channel ITV1 over the summer. The first will be a ‘School’s Out’ special involving celebrities and their children, while the following two will be soap star specials.
SPT president of international production Kees Abrahams said: “This is an important step as we continue to build our presence in the UK market.
“Victoria is a highly accomplished producer and has been a very talented, creative force during her time at SPT, helping drive international development through our production network.”
Ashbourne added: “Victory will carry on SPT’s formidable success in producing high end, entertainment gameshows, such as Who Wants to be a Millionaire?, and create fresh new entertainment and factual entertainment formats for UK broadcasters and international markets.”
Ashbourne has led productions in the UK broadcasting landscape on well known brands, including exec producing Who Wants to be a Millionaire?, as well as redeveloping and relaunching Mr and Mrs, both for ITV.
Victory’s properties will be distributed by SPT’s distribution arm 2waytraffic International.