Oxygen Media has promoted Jennifer Kavanagh from VP to senior VP of digital, charged with leading the strategic initiatives for all of its digital and social platforms including mobile, apps, interactive TV, gaming and content distribution.
Kavanagh joined Oxygen as director of interactive marketing in 2006. Before joining the network, she was director of client services at NETexponent, where she was responsible for leading strategic marketing initiatives online.
“Jennifer has been instrumental in reimagining Oxygen as a true multi-platform brand,” said Oxygen Media president Jason Klarman. “Her laser-like focus on being a first-to-market innovator has created value for our audience, the Oxygen brand, and its advertisers.”