Digital

On the web: Comcast closes NBCU Digital Studio

Eleven positions will be affected, including that of senior vice president/general manager Cameron Death. Also in the news: the notorious Britain's Got Talent blogger has been cautioned by police.
July 4, 2011

Ad Age has reported that NBCU parent company Comcast is closing NBCU’s web content division, NBC Universal Digital Studio, after three years. According to the trade publication, 11 positions will be affected over the next several months, including that of senior VP-general manager Cameron Death.

NBCU issued a statement saying it plans on refocusing its web production efforts on content “that’s supportive of our on-air programs” and that the decision to shutter the studio was “simply about a change in strategy.” The Digital Studio was recently responsible for various branded content web series, such as In Gayle We Trust, produced with American Family Insurance and the unscripted Garden Party, produced with Hidden Valley Ranch and hosted by Jennie Garth.

Elsewhere, The Guardian reports that the anonymous blogger who made allegations concerning ITV’s Britain’s Got Talent has been cautioned under the UK’s “Malicious Communications Act.” The blogger wrote a post claiming that Ronan Parke, a 12-year-old contestant on Britain’s Got Talent, had been coached by Simon Cowell for two years, No further police action is being taken in the affair.

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