TV

IFC’s “Commercial Kings” spawns LoCos Awards

The inspired and often hilarious world of local commercials provides the subject matter for IFC's Rhett & Link: Commercial Kings (pictured), and will now be recognized with its own awards show devised by the net.
July 5, 2011

The inspired and often hilarious world of local commercials provides the subject matter for IFC’s Rhett & Link: Commercial Kings (pictured), and will now be recognized with its own awards show devised by the net.

The 10-part comedy docu-series, which launched in June on the AMC Networks-owned IFC, stars Rhett McLaughlin and Link Neal – two producers who travel the country to make memorable local commercials for small businesses.

They will serve as judges for The LoCos Awards, in which each winning local commercial in 10 categories will nab a LoCo and, of course, the notoriety that accompanies the honor.

Categories include the Cannes Lions-baiting Palme d’Loco for the best local commercial overall; best performance by an animal or child; best original song/jingle; best costume or mascot; and The Hammie, which goes to the most overly dramatic performance in a local commercial.

Fans are currently uploading their favorite local commercials to the LoCos website and have until July 20 to cast their votes on the ones they would like to see make it to the finals. They can also enter a sweepstakes to win a cash prize of US$250 which organizers hope will be used to benefit a small business in their respective communities.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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