TV

ATV, SevenOne “Deserve” one another

Turkish free-TV broadcaster ATV is to air a local version of Dick de Rijk's gameshow You Deserve It later this summer, after completing a deal with distributor SevenOne International.
July 6, 2011

Turkish free-TV broadcaster ATV is to air a local version of Dick de Rijk’s gameshow You Deserve It later this summer, after completing a deal with distributor SevenOne International.

The gameshow will be produced by Ay Yapim and will launch under the title Sen Hak Ediyorsun.

Bodo Braun, SevenOne International sales director for German-speaking territories and Turkey, said: “You Deserve It is an emotional rollercoaster ride as it combines clever game tactics with a gripping reality component. ATV is an excellent partner to bring Dick de Rijk’s long-awaited new show to Turkey.”

The deal follows the sale of the format to ABC in the U.S. SevenOne said it has also sold the format to nets in other international territories, including to unnamed broadcasters in Italy and the Middle East, and to Sat.1 in Germany.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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