TV

ATV, SevenOne “Deserve” one another

Turkish free-TV broadcaster ATV is to air a local version of Dick de Rijk's gameshow You Deserve It later this summer, after completing a deal with distributor SevenOne International.
July 6, 2011

Turkish free-TV broadcaster ATV is to air a local version of Dick de Rijk’s gameshow You Deserve It later this summer, after completing a deal with distributor SevenOne International.

The gameshow will be produced by Ay Yapim and will launch under the title Sen Hak Ediyorsun.

Bodo Braun, SevenOne International sales director for German-speaking territories and Turkey, said: “You Deserve It is an emotional rollercoaster ride as it combines clever game tactics with a gripping reality component. ATV is an excellent partner to bring Dick de Rijk’s long-awaited new show to Turkey.”

The deal follows the sale of the format to ABC in the U.S. SevenOne said it has also sold the format to nets in other international territories, including to unnamed broadcasters in Italy and the Middle East, and to Sat.1 in Germany.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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