Food Network UK has launched a four-hour primetime programming block on the free-to-air Freeview platform, building upon its presence in the territory on the Sky and Freesat platforms.
Freeview, the UK’s largest digital TV platform, will broadcast the network’s food entertainment content to some 22.6 million homes starting tomorrow, during the primetime hours of 6 p.m. to 10 p.m.
“The launch on Freeview represents an important step forward in our expansion strategy for Food Network in the UK,” said Nick Thorogood, MD of Food Network Europe, Middle East and Africa. “We have quickly established Food Network as a unique and diverse lifestyle entertainment channel that provides a fresh approach to food programming.”
Freeview MD Ilse Howling added: “The addition of first-rate lifestyle and entertainment programming from Food Network UK further strengthens our subscription-free offer and helps to boost Freeview’s leading position in an increasingly competitive market.”