TV

Content Media pacts with BAMMA

The London-headquartered distributor will exclusively handle the live broadcasts and existing archive footage from the British Association of Mixed Martial Arts for all platforms in territories outside of the UK.
July 8, 2011

London-headquartered distributor Content Media Corporation will exclusively handle the live broadcasts and existing archive footage from the British Association of Mixed Martial Arts (BAMMA) for all platforms in territories outside of the UK.

The mixed martial arts association says it has seen a significant rise in popularity over the last year-and-a-half, with TV viewership for the event BAMMA 4 rising to 835,000 adults, making it the most watched mixed martial arts show on UK television to date.

“With their experience, knowledge and contacts, I have no doubt that we will be broadcasting into over half a billion homes within a year,” said BAMMA head of business development Liam Fisher.

Greg Phillips, president of Content Television, added: “These hugely entertaining events have already proven their appeal with UK audiences giving us a solid starting point from which to build BAMMA into a major worldwide brand.”

BAMMA events are currently broadcast in the UK via NBCUniversal-owned channel Syfy.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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