Realscreen’s Branded Entertainment Forum appoints 2011 advisory board

A selection of industry experts from the brand marketing and content creation and production sectors will work with realscreen on the program for the second annual Branded Entertainment Forum, hitting New York City on October 20.
July 18, 2011

The realscreen Branded Entertainment Forum returns to New York City on October 20 for its second annual edition, promising a full day of informative panels and case studies that will highlight the best in unscripted/factual brand-funded entertainment and the trends and developments shaping its future.

Doug Scott, president of OgilvyEntertainment, is once again the event’s chair and with co-chairs Evan Shapiro, president of IFC tv and Sundance Channel, and Robert Friedman, president of media and entertainment for, will work with this year’s advisory board to shape the agenda for the day.

Advisory board members include:

Russ Axelrod, director of branded entertainment, Microsoft Corporation

Anthony Batt, president, Katalyst Films

Frank Cooper III, CMO, global consumer engagement, Pepsico Americas Beverages

Bill Davenport, executive producer, W+K Entertainment

John Ferriter, managing director, Octagon Entertainment

Colby Gaines, owner, Leftfield Pictures

Jae Goodman, chief creative officer, Creative Artists Agency

Kevin McAuliffe, vice president, branded entertainment group, NBC Universal Cable Entertainment

Noah Syken, U.S. media planning, sports & entertainment advertising and branded content, IBM

Mike Wiese, director of branded content & entertainment, JWT

The second annual realscreen Branded Entertainment Forum will take place October 20th at New York City’s Sentry Centers on 730 Third Street. For more information on the event, click here.

About The Author
Jonathan Paul is a Toronto-based writer into creativity, content, advertising, tech, comics, video games, film, TV, time and space travel.