The realscreen Branded Entertainment Forum returns to New York City on October 20 for its second annual edition, promising a full day of informative panels and case studies that will highlight the best in unscripted/factual brand-funded entertainment and the trends and developments shaping its future.
Doug Scott, president of OgilvyEntertainment, is once again the event’s chair and with co-chairs Evan Shapiro, president of IFC tv and Sundance Channel, and Robert Friedman, president of media and entertainment for @radical.media, will work with this year’s advisory board to shape the agenda for the day.
Advisory board members include:
Russ Axelrod, director of branded entertainment, Microsoft Corporation
Anthony Batt, president, Katalyst Films
Frank Cooper III, CMO, global consumer engagement, Pepsico Americas Beverages
Bill Davenport, executive producer, W+K Entertainment
John Ferriter, managing director, Octagon Entertainment
Colby Gaines, owner, Leftfield Pictures
Jae Goodman, chief creative officer, Creative Artists Agency
Kevin McAuliffe, vice president, branded entertainment group, NBC Universal Cable Entertainment
Noah Syken, U.S. media planning, sports & entertainment advertising and branded content, IBM
Mike Wiese, director of branded content & entertainment, JWT
The second annual realscreen Branded Entertainment Forum will take place October 20th at New York City’s Sentry Centers on 730 Third Street. For more information on the event, click here.