Unscripted

Cineflix sells Shatner series to Mediaset

Weird or What with William Shatner (pictured) is part of a 69-hour factual package that comprises the distributor's largest deal with an Italian broadcaster to date.
July 19, 2011

Cineflix International Distribution has closed a deal with Italian commercial broadcaster RTI Mediaset that will see titles from a 69-hour factual package air on Italia 1 and the newly launched Mediaset Italia 2, beginning this month.

Titles that are part of the package include Weird or What with William Shatner (pictured, 20 x 60 minutes); travel-gone-wrong series Paradise Lost (8 x 60 minutes); crime series Murder She Solved: True Crime (8 x 60 minutes) and science program Cooler Facts (6 x 30 minutes/38 x 3 minutes).

The third season of “extreme trivia” series Urban Legends is also part of the deal, as are lifestyle programs Princess and all three seasons of Bulging Brides (39 x 30 minutes).

Daniela Bagliani, factual acquisitions and coproductions manager for RTI Mediaset Group, said the Cineflix package “is both edgy and quality-oriented and thus really suits our channels’ needs – especially those of Italia 1, which is always looking for new challenges to satisfy the ever-changing taste of its audience.

“Italia 1 and Cineflix have something in common: they are not only up-to-date, but they also create new ways of enjoying TV viewing.”

The deal was brokered by Sabrina Ayala, Cineflix International’s VP of sales and acquisitions for Latin America, Iberia and Italy, who added: “It’s such a pleasure to be working with one of the most dynamic broadcasters in Italy, and we look forward to an ever brighter future together.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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