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Planet Green, General Motors gear up for “Detroit in Overdrive”

U.S. cable net Planet Green is teaming up with General Motors to produce Detroit In Overdrive, a three-part documentary looking at efforts in the city "to re-establish a community that has slowly fallen apart due to years of an ailing economy."
July 20, 2011

Discovery Communications cable net┬áPlanet Green is teaming up with General Motors to produce Detroit In Overdrive, a three-part documentary looking at efforts in the city “to re-establish a community that has slowly fallen apart due to years of an ailing economy.”

The series will premiere August 4 at 8 p.m. EST and has been produced in-house by Discovery Studios. Each hour-long episode features four stories of residents working to revitalize and bring attention to Detroit, with hopes of boosting its struggling economy.

Laura Michalchyshyn, president and general manager of Planet Green, said the aim with the series was to “document and inspire new awareness of a once-thriving city being resurrected by its devoted citizens and communities.

“We are thrilled to offer America a close look at the struggles Detroiters have had to face – and how they are fighting back for the city they love.”

Joel Ewanick, General Motors chief marketing officer, added: “In addition to doing everything we can to support the city of Detroit, we also need to support the efforts to communicate the City’s progress and positive stories.”

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