Discovery U.S. Hispanic has named Maria Badillo (pictured) as director of programming and acquisitions for the company’s portfolio of Spanish-language networks, which includes Discovery en Español and Discovery Familia.
Prior to the appointment, Badillo served as branded entertainment producer in charge of development of entertainment concepts and programs, as well as the management of the Branded Entertainment Solutions team at Discovery Networks Latin America/U.S. Hispanic.
In her new role, Badillo will be responsible for developing the networks’ programming strategy, while working with all other divisions to create new ways of maximizing programming impact.
This will comprise overseeing the operational flow from evaluation to acquisitions and scheduling all content. She reports to Eileen Piñeiro, director of content for U.S. Hispanic.
“Maria is an extremely valuable member of our team who has a keen eye for selecting and drawing out the best resources for growing the business,” said Piñeiro. “This and her extensive industry background and leading edge experience with the latest technologies make her the ideal candidate for this position.”