People/Biz

Badillo named programming, acquisitions head for Discovery U.S. Hispanic

Discovery U.S. Hispanic has named Maria Badillo (pictured) as director of programming and acquisitions for the company's portfolio of Spanish-language networks, which includes Discovery en Espanol and Discovery Familia.
July 21, 2011

Discovery U.S. Hispanic has named Maria Badillo (pictured) as director of programming and acquisitions for the company’s portfolio of Spanish-language networks, which includes Discovery en Español and Discovery Familia.

Prior to the appointment, Badillo served as branded entertainment producer in charge of  development of entertainment concepts and programs, as well as the management of the Branded Entertainment Solutions team at Discovery Networks Latin America/U.S. Hispanic.

In her new role, Badillo will be responsible for developing the networks’ programming strategy, while working with all other divisions to create new ways of maximizing programming impact.

This will comprise overseeing the operational flow from evaluation to acquisitions and scheduling all content. She reports to Eileen Piñeiro, director of content for U.S. Hispanic.

“Maria is an extremely valuable member of our team who has a keen eye for selecting and drawing out the best resources for growing the business,” said Piñeiro. “This and her extensive industry background and leading edge experience with the latest technologies make her the ideal candidate for this position.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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