Unscripted

Bunim/Murray’s new hire to lead company’s push into digital media

Bunim/Murray Productions' newly named SVP of digital media, Daniel Tibbets, is looking to launch new digital properties out of the gate.
July 21, 2011

Bunim/Murray Productions’ newly named SVP of digital media, Daniel Tibbets, is looking to launch new digital properties out of the gate.

The former GoTV Networks SVP and studio chief started on July 1 after selling GoTV networks, and is looking to blaze a trail with non-fiction content in the digital space.

“What Bunim/Murray does best is non-fiction programming,” Tibbets tells realscreen. “One of the driving forces of coming here is being able to take all of that creative power and bring that level of storytelling to the digital media space.

“It’s not that it hasn’t been successful, it’s that it hasn’t been tried on this scale,” says Tibbets of bringing non-fiction content to a digital audience.

The digital studio will be ramping up very quickly with pre-existing properties, as well as initiatives Tibbets will oversee including channel development, branded content and opportunities with advertisers, and content extension of  existing brands.

“We, in a very short amount of time, have put together a pretty robust development slate [for] how we’re going to approach this and this will not be a slow roll-out by any means,” he maintains, adding that within the next couple of months Bunim/Murray’s digital studios will be launching two to three new programs.

 

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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