UK-based distributor DCD Rights has sold factual series Misbehaving Mums To Be (pictured) to broadcasters across Europe and Australia.
The seven-part series, which explores the issues of women’s health and lifestyle during pregnancy has been acquired by ABC Australia, Discovery Networks Central and Eastern Europe, Nelonen in Finland, TV Norge in Norway, and VMMA in Belgium.
Produced by DCD Media-owned indie Prospect Cymru, Misbehaving Mums To Be follows a team of midwives as they take pregnant women who binge drink, chain smoke and over-eat, and help them get back into shape before they give birth. The series aired on BBC3 in the UK earlier this year.
Nicky Davies Williams, CEO of DCD Rights, said: “This eye-opening program sets out to approach pregnancy from a different angle and puts unborn babies at the heart.
“It has been very successful in the UK, and the strong international appeal of its subject matter will no doubt continue to generate much interest both as a finished program and format across the world.”