Finalists for the first annual PUMA.Creative Impact Award, presented by the sportswear brand’s PUMA.Creative initiative and the Channel 4 Britdoc Foundation, have been announced.
The €50,000 (US$72,000) award, one of six awards and programs stemming from a partnership between PUMA.Creative and Britdoc, is intended to honor documentaries that make an impact. Films chosen as finalists cover environmental issues, social issues or global conflict.
This year’s finalists will be judged by a jury that includes Her Majesty Queen Noor of Jordan; doc director Morgan Spurlock; Orlando Bagwell, director of the JustFilms initiative at the Ford Foundation; musician/activist Emmanuel Jal, and actress Thandie Newton.
The 2011 finalists are 2009′s The Age of Stupid, directed by Franny Armstrong; 2009′s The End of the Line, directed by Rupert Murray; 2009′s The Reckoning: The Battle for the International Criminal Court, directed by Pamela Yates; 2008′s Burma VJ, directed by Anders Østergaard; and 2008′s Trouble the Water, directed by Tia Lessin and Carl Deal.
“Film is a unique and compelling medium for exploring who we are; a tool for reflection as well as a catalyst for affecting social change,” said Mark Coetzee, program director for PUMAVision and chief curator of PUMA.Creative.
Beadie Finzi, founding director of the Channel 4 Britdoc Foundation, added: “The five documentaries – all acclaimed works of filmmaking – reflect urgent issues of today, and have been used by the filmmakers to create change on corporate, political and social levels.”
Spurlock, director of Super Size Me and most recently, POM Wonderful Presents: The Greatest Movie Ever Sold, heralded the award, saying: “Finally, an award that acknowledges the unique role documentary plays in society.”
The winning film will be announced October 11, 2011 at the PUMA.Creative and Channel 4 Britdoc Foundation Gala in London.