UK digital channel Sky Living has commissioned a five-part factual series called Pushy & Proud, focusing on “pushy,” obsessive and extreme parenting.
Airing on the net this autumn, each hour-long film will follow mothers who take certain aspects of parenting to the extreme, spending large sums of money or family time on what they think is right for their child.
One show features a mother who has given a plastic surgery voucher to her seven-year-old daughter, while another shows mothers who put their children on strict calorie-controlled diets.
Each special is produced by a different UK indie. Pushy & Proud: Botox-mad Mum is made by Outline Productions; Pushy & Proud: Junk Food Mums is produced by Spun Gold; Pushy & Proud: Diet Crazy Mums comes from ZKK; Pushy & Proud: Pamper Parlour Mums is being made by Touch Productions; and Pushy & Proud: Disco Diva Mums is produced by Landmark Films.
The series is part of Sky’s commitment to increase its investment in original British content by 50% over the next three years, the network said. It was commissioned by Siobhan Mulholland and Vikki Cook, who both serve as Sky’s commissioning editors for factual and features.
“The series will open the debate on what is considered to be ‘pushy’ or ambitious parenting,” said Mulholland. “The parents featured in the series feel they’re giving their children the best start in life and the show touches upon the different ways we bring up our children.”
Cook added: “From the over sexualisation of young kids, to the families being fed on a diet of junk food, the Pushy & Proud series looks at all aspects of the modern mum.”