CBS exec Bela Bajaria has been named exec VP of NBC’s production company Universal Media Studios (UMS), charged with re-establishing the studio as a stand-alone entity after it was folded into the NBC network three years ago.
She will report to NBC Entertainment chairman Robert Greenblatt and will take up her post in mid-August, supervising the restructuring of the company. UMS currently produces a host of series for primetime, late-night, long-form, reality and digital media outlets.
In a statement, Greenblatt praised Bajaria’s “breadth and experience,” adding: “I worked with her in several capacities – most notably, she was my network executive when I produced the Elvis miniseries for CBS – and I’ve always admired her creative instincts, her unbridled enthusiasm, and her skills as both a buyer and a seller.
“She is the breath of fresh air we need as we start to reorganize UMS into a studio that will continue to produce series for NBC as well as the other networks.”
Bajaria joins NBCUniversal having served most recently in the dual role of senior VP of cable programming for CBS TV Studios and senior VP of movies and miniseries for the CBS network.
In related news, NBC has confirmed that The Voice will return, premiering following the Super Bowl on February 5, 2012. The series will then move into its regular Monday evening slot, airing from February 6 at 8 p.m. EST.