TV

Lifetime launches open call for “America’s Supernanny”

The U.S. cable net and prodco Shed Media U.S. are on the hunt for America's best nanny, who will star in an upcoming U.S. re-launch of the format.
August 9, 2011

A+E Networks’ Lifetime has announced plans for a new American version of the global format Supernanny, and with prodco Shed Media U.S., is launching an open casting call as part of the search to find its star.

Lifetime has ordered eight one-hour episodes of America’s Supernanny, to be produced by Shed Media U.S.’ Nick Emmerson and Stephanie Schwam, with Rob Sharenow, Gena McCarthy and Jim Rapsas of Lifetime executive producing. The series will premiere in 2011.

As for the casting call, Lifetime has posted the following job requirements: “a tough, but loving, philosophy to caring for children; ability to determine the roots of highly emotional relationship problems within families in desperate need for help; utilize background and experience to coach parents and kids, alike, with constructive, enlightening and results-driven criticism; proof of U.S. residence…and extensive travel.” Nanny applicants can submit their information via mylifetime.com, while families in need of America’s Supernanny can call 877-NANNY-TIME (877-626-6984) or email supernanny@shedmediaus.com for more information.

“The importance of family and childcare is key to women and we are constantly looking to provide programming that involves what’s important to them,” said Lifetime Networks’ president and general manager Nancy Dubuc. “This program will do just that and showcase America’s Supernanny‘s approach and experience to not only entertain parents and their children, but also help them work through any problems they might have.”

“Shed Media U.S. is thrilled to work with Lifetime on re-launching our successful brand with a fresh, new, American nanny,” added Nick Emmerson, president of Shed Media U.S.

The Supernanny format has been a hit around the world, with a version starring original British Supernanny Jo Frost and produced by Shed Media U.S. airing on ABC for several years. Reruns still air on Style Network.

With an American nanny starring in the upcoming version, Lifetime calls it “the first true U.S. version of the hit global format that will feature an American homegrown nanny.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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