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beActive returns to factual for Setanta’s “The Club”

Transmedia production company beActive is going into production on The Club, a factual series focusing on female players from a Gaelic football club, for Ireland's Setanta Sports.
August 15, 2011

Transmedia production company beActive is going into production on The Club, a factual series focusing on female players from a Gaelic football club, for Ireland’s Setanta Sports.

The six-part, 30-minute series looks at the lives on and off the pitch of Clondalkin GAA players, and is directed by Mairtin de Barra.

Funded by The Broadcasting Authority of Ireland, Setanta Sports and beActive, the series will be filmed in Dublin and will air on the sports broadcaster in early 2012.

This marks the second factual production from the Portugal-headquartered transmedia company, the first being four-part TV series Yes I Can. Blind adventurer Mark Pollock hosts that series, in which disabled people partake in extreme sports. Both series are funded through the Broadcasting Authority Sound and Vision scheme, with international sales handled by beActive.

Triona Campbell, beActive’s co-founder and series producer, said: “This series is pure feel-good primetime TV. The women are inspirational and are battling both on the pitch and in their day-to-day lives against the types of issues we are all facing today.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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