3net, the Discovery Communications/Sony/IMAX 3D joint venture network, has struck a deal with Red Bull Media House North America (RBMH NA) to air its sports and entertainment content in 3D for the first time in the U.S.
The net will be airing the world 3D premiere of Red Bull Rampage, a freeride mountain bike contest launched by the brand in 2001, as well as original short-form 3D content from RBMH NA created around the 2010 U.S. Open of Surfing.
“We are excited about partnering with Red Bull Media House North America to bring Red Bull’s innovative long-form and short-form 3D content to audiences in the U.S. for the first time,” said 3net president and CEO Tom Cosgrove. “This agreement underscores our ongoing commitment to deliver the most unique and compelling native 3D content possible.”
“The Red Bull Media House North America has a strong commitment to 3D technology and content,” added Werner Brell, managing director of the Red Bull Media House North America. “We are proud to work with the industry leaders at 3net whose platform provides a premium destination for our content in the 3D broadcast space.”
Red Bull Media House is also prepping the launch of its snowboarding documentary, The Art of Flight, which begins its theatrical run September 7. In February, the company announced a partnership with Bunim-Murray Productions to, in Murray’s words, “build the next generation of world class reality television franchises.”