TV

Vibrant TV to launch in U.S.

Chicago-based Zephyr Media Group is aiming for a June 2012 launch for its network dedicated to lifestyle, reality, sports and kids programming from international producers and broadcasters.
August 18, 2011

Chicago-based Zephyr Media Group is set to launch a network dedicated to lifestyle, reality, sports and kids programming from international producers and broadcasters.

Set to debut in June 2012, Vibrant TV will be an advertiser-supported channel, to be transmitted on as yet unnamed satellite and terrestrial platforms.

Dan Zifkin, CEO of Zephyr Media Group, and the new channel’s program acquisition team will be looking for content from both international broadcasters and independent production companies at the upcoming MIPCOM market.

“American viewers are developing a strong appetite for programming that originates from all parts of the world that is largely being unmet by current channels,” said Zifkin. “Vibrant TV has a mandate of serving as a showcase for the widest array of internationally-produced programming, providing a television window to the world for American audiences and a U.S. broadcast platform for international producers.”

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.

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